In 2014 I started learning (simplified) Chinese. I'd studied quite a bit to do with Chinese and perceptions of time during my psychology research (masters) and, coincidentally, had also begun using the popular Chinese social media network Weibo for the University I worked for in order to recruit students (alongside using the popular Chinese messaging app WeChat). The University I worked for, like many organisations operating internationally, had correctly identified the need to have a presence on Weibo to get through the great Chinese firewall and, ultimately, increase conversions. But how do you get started as a brand or as a person? This is a complete guide!