social media marketing

An Ultimate Guide to The Chinese Social Network Weibo

An Ultimate Guide to The Chinese Social Network Weibo

In 2014 I started learning (simplified) Chinese. I'd studied quite a bit to do with Chinese and perceptions of time during my psychology research (masters) and, coincidentally, had also begun using the popular Chinese social media network Weibo for the University I worked for in order to recruit students (alongside using the popular Chinese messaging app WeChat). The University I worked for, like many organisations operating internationally, had correctly identified the need to have a presence on Weibo to get through the great Chinese firewall and, ultimately, increase conversions. But how do you get started as a brand or as a person? This is a complete guide!

Facebook 2017: The Highs, The Lows & The In-betweens

Facebook 2017: The Highs, The Lows & The In-betweens

This was another record year for Facebook, with developments up the wazhoo -- from high resolution pics in messenger to centres for crisis response. Let's look at some of the highlights of the year on Facebook.

How To Start Out On Instagram

How To Start Out On Instagram

Instagram is honestly an old hat for a lot of users but despite its age this is a platform with a lot to offer businesses, brands, and individuals. Created in 2010, merged with Facebook in 2012, it's estimated that over 300 people use Instagram on a daily basis. So, how can you get started?

How To Use Twitter To Its Maximum Potential: The Basics

How To Use Twitter To Its Maximum Potential: The Basics

Twitter is an essential component in any marketing strategy that seeks to involve a wide audience. Far from its original days as a niche, and bizarre, platform Twitter is used by over 319 million people worldwide. So, what's the best way to go about creating an account?

Twitter Tips: What To Do About @reply Changes

Twitter Tips: What To Do About @reply Changes

By and large, whenever Twitter changes something about their user interface the whole world has a mini-freakout. Despite the warning almost a year ago of the changes the online community is having a meltdown with new alterations to how Twitter mentions look and work.