social

An Ultimate Guide to The Chinese Social Network Weibo

An Ultimate Guide to The Chinese Social Network Weibo

In 2014 I started learning (simplified) Chinese. I'd studied quite a bit to do with Chinese and perceptions of time during my psychology research (masters) and, coincidentally, had also begun using the popular Chinese social media network Weibo for the University I worked for in order to recruit students (alongside using the popular Chinese messaging app WeChat). The University I worked for, like many organisations operating internationally, had correctly identified the need to have a presence on Weibo to get through the great Chinese firewall and, ultimately, increase conversions. But how do you get started as a brand or as a person? This is a complete guide!

How To Start Out On Instagram

How To Start Out On Instagram

Instagram is honestly an old hat for a lot of users but despite its age this is a platform with a lot to offer businesses, brands, and individuals. Created in 2010, merged with Facebook in 2012, it's estimated that over 300 people use Instagram on a daily basis. So, how can you get started?

How To Use Twitter To Its Maximum Potential: The Basics

How To Use Twitter To Its Maximum Potential: The Basics

Twitter is an essential component in any marketing strategy that seeks to involve a wide audience. Far from its original days as a niche, and bizarre, platform Twitter is used by over 319 million people worldwide. So, what's the best way to go about creating an account?

Twitter Tips: What To Do About @reply Changes

Twitter Tips: What To Do About @reply Changes

By and large, whenever Twitter changes something about their user interface the whole world has a mini-freakout. Despite the warning almost a year ago of the changes the online community is having a meltdown with new alterations to how Twitter mentions look and work.