In 2014 I started learning (simplified) Chinese. I'd studied quite a bit to do with Chinese and perceptions of time during my psychology research (masters) and, coincidentally, had also begun using the popular Chinese social media network Weibo for the University I worked for in order to recruit students (alongside using the popular Chinese messaging app WeChat). The University I worked for, like many organisations operating internationally, had correctly identified the need to have a presence on Weibo to get through the great Chinese firewall and, ultimately, increase conversions. But how do you get started as a brand or as a person? This is a complete guide!
Instagram is honestly an old hat for a lot of users but despite its age this is a platform with a lot to offer businesses, brands, and individuals. Created in 2010, merged with Facebook in 2012, it's estimated that over 300 people use Instagram on a daily basis. So, how can you get started?
Twitter is an essential component in any marketing strategy that seeks to involve a wide audience. Far from its original days as a niche, and bizarre, platform Twitter is used by over 319 million people worldwide. So, what's the best way to go about creating an account?