Everyone is searching for quick answers when it comes to marketing and the truth is, there aren't any. Marketing success is an amalgamation of hard work, intense research and content crafting. Good campaigns don't just happen, they're sculpted.
That said, I know of a few ways you can instantly improve the emails you've been sending out today. It doesn't take much to instantly transform your email marketing and increase clicks. Here are some quick tips for subject header lines that can instantly spruce up any campaign:
If you include somebody's first name and last names in a subject header you'll see an increase in open rates of emails. Not got time to include both? That's fine, last names matter the most so if you can't do both focus on that. If this feels converse to your own opinions on the matter, that's okay. Just remember your audience isn't necessarily you and won't behave like you either.
We also know that phrases like 'introducing', 'brand new' and 'on orders over' perform incredibly well in subject header lines (being scored 64, 71, and 83 out of 100 respectively), which further supports what we know about subject header lines in general in 2017 — being upfront and to the point matters.
The top scoring name with phrasee.co is actually Canada (at 93) so this scoring system isn't the final word on word-choice in subject header lines. But with the likes of 'plus free delivery' and 'mid season sale' scoring 82 and 84 respectively these scores are something to consider if you don't yet have time to do a detailed analysis of your own audience.
If you include your company name in your subject header you'll increase open rates. Again, this reaffirms that people care about you being upfront with your brand.
Be aware of how your subject headers look on mobile devices. We're all guilty of a sneaky check of our emails in line for the bathroom or sat on the bus. Remember that your audience is likely to see your emails first on their phone before it reaches their desktop.
Make sure you capitalise your headers, much like you might do any titles. Although sentence case is easier to read these kind of emails often look like spam and have lower open rates in general. Again, if you know your audience to have different preferences go with what you know as these tips only apply if you haven't done deeper research into your audience.
Follow these five quick tips and you'll see an increase in open rates of emails you send to your customer. While you're watching that skyrocket you can begin deeper research into your audience, and what they respond to.