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How To Actually Make A Sales Funnel That Works In Facebook Ads

How To Actually Make A Sales Funnel That Works In Facebook Ads

I see a lot of people exploring the use of dependencies in Custom Audiences for Facebook Ads to create sales funnels for their ads. Custom Audiences were designed to do this β€” to enrol people in an audience based on behaviour or time or another factor, and show them timely ads β€” so I love that more and more people are making sales funnel ads in Facebook Ads! Let’s take a closer look at your options with Custom Audiences to create ads that address the sales funnel as well as some basic solutions to improving those ads.

9 Things You Need to Know About Using Facebook Lead Ads to Drive Sales

9 Things You Need to Know About Using Facebook Lead Ads to Drive Sales

Recently I was at Inbound 2018 with Doug Weiss, Offline and Retail Lead for Facebook. Doug took a deeper dive into Lead Ads on Facebook and one of my favourite features β€” canvas. In my opinion both are under utilised, so let's take a closer look at how Lead Ads work and how they can transform your sales through some FAQs.

Facebook 2017: The Highs, The Lows & The In-betweens

Facebook 2017: The Highs, The Lows & The In-betweens

This was another record year for Facebook, with developments up the wazhoo -- from high resolution pics in messenger to centres for crisis response. Let's look at some of the highlights of the year on Facebook.