I see a lot of people exploring the use of dependencies in Custom Audiences for Facebook Ads to create sales funnels for their ads. Custom Audiences were designed to do this — to enrol people in an audience based on behaviour or time or another factor, and show them timely ads — so I love that more and more people are making sales funnel ads in Facebook Ads! Let’s take a closer look at your options with Custom Audiences to create ads that address the sales funnel as well as some basic solutions to improving those ads.
Recently I was at Inbound 2018 with Doug Weiss, Offline and Retail Lead for Facebook. Doug took a deeper dive into Lead Ads on Facebook and one of my favourite features — canvas. In my opinion both are under utilised, so let's take a closer look at how Lead Ads work and how they can transform your sales through some FAQs.