I see a lot of people exploring the use of dependencies in Custom Audiences for Facebook Ads to create sales funnels for their ads. Custom Audiences were designed to do this — to enrol people in an audience based on behaviour or time or another factor, and show them timely ads — so I love that more and more people are making sales funnel ads in Facebook Ads! Let’s take a closer look at your options with Custom Audiences to create ads that address the sales funnel as well as some basic solutions to improving those ads.
Recently I was at Inbound 2018 with Doug Weiss, Offline and Retail Lead for Facebook. Doug took a deeper dive into Lead Ads on Facebook and one of my favourite features — canvas. In my opinion both are under utilised, so let's take a closer look at how Lead Ads work and how they can transform your sales through some FAQs.
Not too long ago Instagram announced you would now be able to see when people in your direct messages (DMs) are online. A lot of people ask me why social networks do this. Why would you want to see who is online? What's the game? Here's a closer look at the advantages of a feature that shows you who is online, both for Instagram and for you.
In 2014 I started learning (simplified) Chinese. I'd studied quite a bit to do with Chinese and perceptions of time during my psychology research (masters) and, coincidentally, had also begun using the popular Chinese social media network Weibo for the University I worked for in order to recruit students (alongside using the popular Chinese messaging app WeChat). The University I worked for, like many organisations operating internationally, had correctly identified the need to have a presence on Weibo to get through the great Chinese firewall and, ultimately, increase conversions. But how do you get started as a brand or as a person? This is a complete guide!