Facebook

9 Things You Need to Know About Using Facebook Lead Ads to Drive Sales

9 Things You Need to Know About Using Facebook Lead Ads to Drive Sales

Recently I was at Inbound 2018 with Doug Weiss, Offline and Retail Lead for Facebook. Doug took a deeper dive into Lead Ads on Facebook and one of my favourite features — canvas. In my opinion both are under utilised, so let's take a closer look at how Lead Ads work and how they can transform your sales through some FAQs.

Facebook 2017: The Highs, The Lows & The In-betweens

Facebook 2017: The Highs, The Lows & The In-betweens

This was another record year for Facebook, with developments up the wazhoo -- from high resolution pics in messenger to centres for crisis response. Let's look at some of the highlights of the year on Facebook.